Q: What's bright orange and fizzes?
A: Pepsi-flavored Cheetos, of course.
Huh? No, you can't buy them in the USA — at least, not yet — but the weirdly flavored combo snack is now being sold in Japan, where almost no flavors are too wacky to mix and match.
The snacks, which hit shelves in Japan last month, will be sold there only for a limited time, says Frito-Lay spokesman Jeff Dahncke. For the moment, at least, there are no plans to bring the chips to the U.S., he says. But clearly, the world's biggest snack food giant is hip to the international food trend that's spread across supermarket shelves: flavor-mashing.
Mixing flavors like Cheetos and Pepsi "speaks to consumers' short attention spans," says Lynn Dornblaser, new products guru at the research firm Mintel. "Consumers all want something absolutely new that's never been seen before." That, after all, may be about the best way to stand out from the estimated 20,000 food and drink products introduced each year in the U.S. alone.
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